Free PDF Google - Useful Google-Ads-Video - Google Ads Video Professional Assessment Exam Test Pdf

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Now you have all the necessary information about quick Google Ads Video Professional Assessment Exam (Google-Ads-Video) exam questions preparation. Just take the best decision of your career and enroll in the Google Google-Ads-Video Exam. Download the Google Google-Ads-Video exam real dumps now and start this career advancement journey.

Google Google-Ads-Video Exam Syllabus Topics:

Topic	Details
Topic 1	Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 2	Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 3	Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 4	Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 5	Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 6	Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 7	Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 8	Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 9	Evaluate Performance with Action Measurement Solutions\|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 10	Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 11	Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 12	Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 13	Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 14	Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 15	Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Topic 16	Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 17	Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.

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Google Ads Video Professional Assessment Exam Sample Questions (Q22-Q27):

NEW QUESTION # 22
A fitness studio has created a Video campaign and wants to measure their consideration campaign with the help of a Brand Lift study. At what point should the fitness studio set up the study in order to create optimal control and exposed groups?

A. After two weeks of the campaign first serving impressions.
B. After the campaign's end date has been met.
C. Before the campaign serves any impressions.
D. Once the campaign first begins to start serving impressions.

Answer: C

Explanation:
C: Before the campaign serves any impressions:Brand Lift studies require a control group (users who don't see your ads) and an exposed group (users who do).
Setting up the study before the campaign starts allows Google to properly establish these groups, ensuring accurate measurement.
Starting the study after impressions serve will not produce accurate data.

NEW QUESTION # 23
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

A. By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.
B. By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.
C. By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.
D. By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.

Answer: D

Explanation:
D: By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner:Reach Planner forecasts are based on the settings you provide, including frequency caps.
Matching the frequency cap in your campaign ensures your actual reach aligns with the forecast.
The other options are not relevant to matching the forecast.

NEW QUESTION # 24
If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

A. Explain the company's background during the first half of their video.
B. Use ''Sign up to our newsletter' as the primary call to action.
C. Address the viewer's desire for food in the first five to 10 seconds of the video.
D. Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.

Answer: C

NEW QUESTION # 25
Your main goal is to drive sales through your company's website, and you've been advised to track conversion events like page visits and adding to cart. Why is tracking those lighter conversion events advisable?

A. It's advisable because they create greater loyalty among customers.
B. It's advisable because they can be predictive of a full sale.
C. It's advisable because they help increase brand awareness.
D. It's advisable because they have the same value as a primary conversion.

Answer: B

Explanation:
D: It's advisable because they can be predictive of a full sale:These "lighter" conversions (micro-conversions) indicate user interest and engagement, which often lead to final sales.
Tracking these events provides valuable insights into the customer journey and helps optimize campaigns.
The other options are not the primary reason to track micro-conversions.

NEW QUESTION # 26
Using a Video action campaign, a retailer is setting up conversion tracking to measure the campaign results.
Although the important user interactions that create conversions are already being captured, the retailer isn't sure what other tracking events they might obtain. How can they further optimize their campaign?

A. They can use 10 to 15 of the highest convening key words from your Search campaign.
B. They can set bumper ads as their preferred ad type.
C. They can implement automatic placements from their existing Display campaign.
D. They can disable non-skippable in-stream ads.

Answer: A

Explanation:
C: They can use 10 to 15 of the highest convening key words from your Search campaign.
Using high-performing keywords from Search campaigns in Custom Audiences ensures you reach users with proven interest in your products.
This will increase the amount of conversions that are tracked.

NEW QUESTION # 27
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FREE PDF GOOGLE - USEFUL GOOGLE-ADS-VIDEO - GOOGLE ADS VIDEO PROFESSIONAL ASSESSMENT EXAM TEST PDF

Free PDF Google - Useful Google-Ads-Video - Google Ads Video Professional Assessment Exam Test Pdf